New Media Applications
Just making a good film isn't good enough now, you need a strong advertising campaign as well as a strong media presences. Now that technology has evolved its now easy to get your work shown all around the world and create hype towards your product.
Local Press / Radio
Taking advantage of all the resources at your disposal is key to getting hype over your documentary as effectively and cheaply as possible. Since the university has its own radio station we can publicise with them. This would be a cheap we way of advertising since we have connections to the presenters and producers of some of the shows. Even though this is just on at the university any sort of publicity is good and will start the ball rolling. Even if it is to a small audience to start with. we can set up events with them and interviews to advertise our documentry. we are also very close distance wise to the BBC Radio Solent station so we can advertise with them but of course that is up to the cost of advertising if we can get it for free that would be great but i doubt we will be that fortunate. We can also approach the university notice board as a form of free advertising as well as societies such as the journalist society and the SU to see if we can get something in the news letter.
Social Media
As technolgy progress and evolves so does the way we comunicate. The world is a small place these days people can comuicate across nations. So it stands to reason that advertises and other media practioners try to find the next way to sell there product to a mass audience. Now there is nothing you can't get online from news to take away pizza its now possible to know some one who you never met. Through the power that is social media people can find anything they want about anyone and so advertisers have started to use that to there advantage. Facebook sells details of its users to advertisers so when people log in they are targeted by adverts that would appeal. Same with all social networking sites they will see what you like and advertise accordingly. Advertisers will also use celebrities on twitter to advertise there product one good example is snickers paid jordan to tweet something intelligent, then her next post was her eating a snickers with the tagline your not you when your hungry. It these things that stick in your head and make your remember the brand. another example is the old spice adverts on youtube, just because they are so comical and rememberable so people search them on youtube and then that gets passed around to a freind and people start to know the brand from the advert and then start to buy the product.
QR Codes
A Quick Response Code or other wise known as a QR Code, is a form of two dimension code (technically a matrix barcode). It is a code made of a number of black modules (black dots). very similar to the UPC barcode you get on the all products it contains information relating to the product. However though it can contain far more then the UPC version and can support nearly any file format, thus the code it self was originally used for the assembly lines in car factories. It has had more media uses now because of its ability to hold code for nearly every file format it means you can have QR Codes for trailers, images, websites and even games. Most phones have a QR reader installed meaning they scan these codes and get the product they hold. It also cost nothing to make a QR code for example the QR code is for our site.
Forums
There are countless amounts of forums on the internet, all relating to different topics and with hundreds of users. It just take a matter of minutes to find a forum that meets your topic for example our superhero documentary there is forum with hundreds of wannabe superheros registered on it. If you posted a blog on it you could kill two birds with one stone you could potetnionaly find a primary to base your docuentry on and get hype about your documentry to a potentional audience. It also allows your to hear the voice of the audiance and what they want to see in your documentry. So it is even a form of market reaserch.
