Group Work Book
Further Research Page 10
Transmedia Storytelling Transmedia Storytelling is the use of media to tell a story on different platforms and formats of current technology. Through the use of HTML 5 and Web 2.0 the overall passive audience that was a majority of consumers has been changed dramatically, consumers are now becoming their own producers through the installation of YouTube and Vimeo on the web. This is where transmedia storytelling takes this new step in technological advancements in the media just a little bit further, as consumers are becoming producers, they can now have an effect on how stories and narratives actually play out. This is a fantastic publicity tool to gain popularity and more of an audience, because it gives the consumer the power to create and control the story. - John Bird (Critical Reading Review)
A perfect example of using HTML5 in transmedia storytelling is 'Brandon Generator', created by Internet Explorer, written by Edgar Wright (Shaun of the Dead) and narrated by Julian Barret (The Mighty Boosh). The idea is simple, create a character and have an audience literally dictate what he does and how the story will pan out and the audience can see how their creation will pan out. The character Brandon is loosely based on Edgar Wright himself a coffee drinking writer suffering writers block.
The thing that makes this idea so clever and popular is the simple fact that the audience can get involved in the whole world of Brandon. From everything like the creation of the animation, the idea of the set, behind the scenes features like entering Brandon's loft, you can read Brandon's notes and diary. Literally everything about the creation of these webisodes are online and available to it's audience. It also says on the site to get involved through Facebook and Twitter and to send in ideas through these social media sites, utilising web 2.0 well through promotion as it is such an easy tool to exploit and gain publicity.
- John Bird (Critical Reading Review)
Animadoc
